000 00789aam a2200205 4500
005 20241204213852.0
008 241204b2014 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe Definitive book of branding
_cedited by Kartikeya Kompella
260 _aNew Delhi
_bSage Reponse
_c2014
690 _aGlobalization- Economic aspects
690 _aBranding (Marketing)
920 _a18996
082 _a658.827 DEF
300 _axx, : 408p 
500 _aIncludes bibliographical references and index 
700 _aKompella, Kartikeya 
945 _aThe Definitive book of branding / edited by Kartikeya Kompella 
960 _aNew Delhi: Sage Reponse, 2014. 
969 _aBooks 
909 _p19186 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category19186ShelfC RESTRICTED_DOC    N'
999 _c19016
_d19016