| 000 | 00902aam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20241204213849.0 | ||
| 008 | 241204b2014 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aEngaging customers using big data _bhow marketing analytics are transforming business |
||
| 260 |
_aNew York _bPalgrave Macmillan _c2014 |
||
| 690 | _aBig data | ||
| 690 | _aMarketing research | ||
| 690 | _aConsumer behavior | ||
| 690 | _aInternet marketing | ||
| 690 | _aMarketing- Data processing | ||
| 690 | _aMarketing management | ||
| 920 | _a18813 | ||
| 082 | _a658.83 SAT | ||
| 100 | _aSathi, Arvind | ||
| 300 | _aix, : 215p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 945 | _aEngaging customers using big data : how marketing analytics are transforming business | ||
| 960 | _aNew York: Palgrave Macmillan, 2014. | ||
| 969 | _aBooks | ||
| 909 | _p19058 (Shelf) Accn No.Item StatusAdd IdLocationItem Category19058ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c18833 _d18833 |
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