000 00861aam a2200229 4500
005 20241204213846.0
008 241204b2010 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe Sage Handbook of marketing theory
_cedited by Pauline Maclaran ... [et al]
260 _aNew Delhi
_bSage Publication
_c2010
690 _aMarketing theory
920 _a18640
020 _a9781446270516 
040 _aIMI, New Delhi 
082 _a658.8 HAN(Ref.)
300 _axviii, : 523p 
500 _aIncludes bibliographical references and index 
700 _aMaclaran, Pauline 
945 _aThe Sage Handbook of marketing theory / edited by Pauline Maclaran ... [et al] 
960 _aNew Delhi: Sage Publication, c2010. 
969 _aBooks 
909 _p19009 (Ref.)      Accn No.Item StatusAdd IdLocationItem Category19009Ref.R RESTRICTED_DOC    N'
999 _c18660
_d18660