| 000 | 01071aam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20241204213845.0 | ||
| 008 | 241204b2013 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aAdvanced database marketing _binnovative methodologies and applications for managing customer relationships _cedited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
||
| 260 |
_aEngland _bGower Publishing Ltd _c2013 |
||
| 690 | _aCustomer relations | ||
| 690 | _aConsumer profiling | ||
| 690 | _aDatabase marketing | ||
| 920 | _a18619 | ||
| 082 | _a658. 8120285574 ADV | ||
| 300 | _axx, : 324p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 700 | _aCoussement, Kristof Bock, Koen W. De Neslin, Scott A. | ||
| 945 | _aAdvanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin | ||
| 960 | _aEngland: Gower Publishing Ltd, 2013. | ||
| 969 | _aBooks | ||
| 909 | _p18999 (Ref.) Accn No.Item StatusAdd IdLocationItem Category18999Ref.R RESTRICTED_DOC N' | ||
| 999 |
_c18639 _d18639 |
||