000 00842aam a2200205 4500
005 20241204213842.0
008 241204b2013 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aTilt
_bshifting your strategy from products to customers
260 _aBoston
_bHarvard Business Review Press
_c2013
690 _aMarketing- Management
690 _aStrategic planning
690 _aMarketing research
690 _aConsumer behavior
690 _aCustomer relations
920 _a18430
082 _a658.834 DAW 
100 _aDawar, N
300 _aix, : 228p 
500 _aIncludes bibliographical references and index 
945 _aTilt : shifting your strategy from products to customers 
960 _aBoston: Harvard Business Review Press, c2013. 
969 _aBooks 
909 _p18855 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category18855ShelfC RESTRICTED_DOC    N'
999 _c18450
_d18450