000 00877aam a2200205 4500
005 20241204213832.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aUnited we brand
_bhow to create a cohesive brand that's seen, heard and remembered
260 _aBoston, Massachusetts
_bHarvard Business School Press
_c2003
690 _aBrands
690 _aNew products-Management
690 _aBrand name product
920 _a17803libsysrecord: "Linear Card 
082 _a658.827 MOS 
100 _aMoser, Mike
300 _axvii, : 165p 
500 _aIncludes index 
945 _aUnited we brand : how to create a cohesive brand that's seen, heard and remembered 
960 _aBoston, Massachusetts: Harvard Business School Press, c2003. 
969 _aBooks 
909 _p18540 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category18540ShelfC RESTRICTED_DOC    N"
999 _c17823
_d17823