000 | 00877aam a2200205 4500 | ||
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005 | 20241204213832.0 | ||
008 | 241204b2003 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aUnited we brand _bhow to create a cohesive brand that's seen, heard and remembered |
||
260 |
_aBoston, Massachusetts _bHarvard Business School Press _c2003 |
||
690 | _aBrands | ||
690 | _aNew products-Management | ||
690 | _aBrand name product | ||
920 | _a17803libsysrecord: "Linear Card | ||
082 | _a658.827 MOS | ||
100 | _aMoser, Mike | ||
300 | _axvii, : 165p | ||
500 | _aIncludes index | ||
945 | _aUnited we brand : how to create a cohesive brand that's seen, heard and remembered | ||
960 | _aBoston, Massachusetts: Harvard Business School Press, c2003. | ||
969 | _aBooks | ||
909 | _p18540 (Shelf) Accn No.Item StatusAdd IdLocationItem Category18540ShelfC RESTRICTED_DOC N" | ||
999 |
_c17823 _d17823 |