| 000 | 00783aam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20241204213832.0 | ||
| 008 | 241204b2012 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aCreating Powerful Brands _cLeslie De Chernatony and Malcolm McDonald |
||
| 260 |
_aNew York _bRoutledge _c2012 |
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| 690 | _aBrands | ||
| 920 | _a17799 | ||
| 082 | _a658.827 CHE | ||
| 100 | _aChernatony, Leslie De | ||
| 250 | _a4th ed. | ||
| 300 | _axxv, : 483p. | ||
| 500 | _aIncludes index | ||
| 700 | _aMcDonald, Malcolm | ||
| 945 | _aCreating Powerful Brands / Leslie De Chernatony and Malcolm McDonald | ||
| 960 | _aNew York: Routledge, c2012. | ||
| 969 | _aBooks | ||
| 909 | _pG3497 (Shelf) Accn No.Item StatusAdd IdLocationItem CategoryG3497ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c17819 _d17819 |
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