000 01010aam a2200229 4500
005 20241204213831.0
008 241204b2005 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aStrategic marketing management
_bplanning, implementation and control
_cRichard M.S Wilson and Colin Gilligan
260 _aNew York
_bRoutledge Taylor & Francis Group
_c2005
690 _aMarketing Management
690 _aStrategic Marketing Management
920 _a17746
082 _a658.802 WIL 
100 _aWilson, Richard M.S
250 _a3rd (Spl. indian ed) ed.  
300 _axii, : 867p 
500 _aIncludes bibliographical references and index 
700 _aGilligan, Colin 
945 _aStrategic marketing management : planning, implementation and control / Richard M.S Wilson and Colin Gilligan 
960 _aNew York: Routledge Taylor & Francis Group, c2005. 
969 _aBooks 
909 _p18501 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category18501ShelfCG4240ShelfC RESTRICTED_DOC    N'
999 _c17766
_d17766