000 | 01010aam a2200229 4500 | ||
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005 | 20241204213831.0 | ||
008 | 241204b2005 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aStrategic marketing management _bplanning, implementation and control _cRichard M.S Wilson and Colin Gilligan |
||
260 |
_aNew York _bRoutledge Taylor & Francis Group _c2005 |
||
690 | _aMarketing Management | ||
690 | _aStrategic Marketing Management | ||
920 | _a17746 | ||
082 | _a658.802 WIL | ||
100 | _aWilson, Richard M.S | ||
250 | _a3rd (Spl. indian ed) ed. | ||
300 | _axii, : 867p | ||
500 | _aIncludes bibliographical references and index | ||
700 | _aGilligan, Colin | ||
945 | _aStrategic marketing management : planning, implementation and control / Richard M.S Wilson and Colin Gilligan | ||
960 | _aNew York: Routledge Taylor & Francis Group, c2005. | ||
969 | _aBooks | ||
909 | _p18501 (Shelf) Accn No.Item StatusAdd IdLocationItem Category18501ShelfCG4240ShelfC RESTRICTED_DOC N' | ||
999 |
_c17766 _d17766 |