| 000 | 00909aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213823.0 | ||
| 008 | 241204b2011 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aContemporary advertising and integrated marketing communications _cWilliam F. Arens, Michael F. Weigold, Christian Arens |
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| 260 |
_aNew York _bMcGraw-Hill Irwin _c2011 |
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| 690 | _aAdvertising | ||
| 920 | _a17267 | ||
| 082 | _a659.1 ARE | ||
| 100 | _aArens, William F | ||
| 300 | _axi, : 774p | ||
| 400 | _v McGraw-Hill International edition | ||
| 700 | _aWeigold, Michael F Arens, Christian | ||
| 945 | _aContemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens | ||
| 960 | _aNew York: McGraw-Hill Irwin, 2011. | ||
| 969 | _aBooks | ||
| 909 | _p18292 (Shelf) Accn No.Item StatusAdd IdLocationItem Category18292ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c17287 _d17287 |
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