000 00869aam a2200229 4500
005 20241204213811.0
008 241204b2011 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aStrategic brand management
_cKevin Lane Keller, M. G Parameswaran, Isaac Jacob
260 _aDelhi
_bPearson
_c2011
690 _aBrand Management
690 _aMarketing
920 _a16560
082 _a658.827 KEL 
100 _aKeller, Kevin Lane
250 _a3rd ed.  
300 _axxiii, : 695p 
500 _aIncludes index 
700 _aParameswaran, M.G Jacob, Isaac 
945 _aStrategic brand management / Kevin Lane Keller, M. G Parameswaran, Isaac Jacob 
960 _aDelhi: Pearson, c2011. 
969 _aBooks 
909 _p18092 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category18092ShelfCG2883ShelfCG3080ShelfCG3125ShelfCG4572ShelfC RESTRICTED_DOC    N'
999 _c16575
_d16575