000 00854aam a2200217 4500
005 20241204213805.0
008 241204b2002 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aManaging Indian brands
_bmarketing concepts and strategies
260 _aNew Delhi
_bVikas Publishing House Pvt ltd
_c2002
690 _aB2B marketing
690 _aproducts
690 _aMarketing scenario
690 _aBrands
690 _aIndian brands
920 _a16137
082 _a658.827 KUM 
100 _aKumar, S. Ramesh
250 _a2nd ed.  
300 _axxii,356p 
500 _aIncludes bibliographical references and index 
945 _aManaging Indian brands : marketing concepts and strategies 
960 _aNew Delhi: Vikas Publishing House Pvt ltd, c2002. 
969 _aBooks 
909 _pG2600 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG2600ShelfC RESTRICTED_DOC    N'
999 _c16152
_d16152