| 000 | 00997aam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20241204213804.0 | ||
| 008 | 241204b2008 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aStrategic brand management _bbuilding, measuring and managing brand equity |
||
| 260 |
_aNew Delhi _bDorling Kindersley (India) pvt ltd _c2008 |
||
| 690 | _aBrand equity | ||
| 690 | _aBrand name products | ||
| 690 | _aBrands | ||
| 920 | _a16110 | ||
| 020 | _a9788131719770 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.827 KEL | ||
| 100 | _akeller, kevin Lane | ||
| 250 | _a3rd ed. | ||
| 300 | _a714p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 945 | _aStrategic brand management : building, measuring and managing brand equity | ||
| 960 | _aNew Delhi: Dorling Kindersley (India) pvt ltd, c2008. | ||
| 969 | _aBooks | ||
| 909 | _p17720 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17720ShelfCG2700ShelfCG2917ShelfCG2918ShelfCG3040ShelfCG5660ShelfCG5723ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c16125 _d16125 |
||