000 01137aam a2200253 4500
005 20241204213800.0
008 241204b2010 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aConsumer behavior
_bbuilding marketing strategy
_cDel I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee
260 _aNew Delhi
_bTata McGraw Hill education pvt ltd
_c2010
690 _aConsumer behavior
920 _a15885
020 _a9780070682160 
040 _aDeepahalli, Bangalore 
082 _a658.8342 HAW 
100 _aHawkins, Del I
250 _a11th ed.  
300 _axxix,866 p. 
500 _aIncludes bibliographical references and index Acc. No 17576 Replace with 12th Ed., 
700 _aMothersbaugh, David L Mookerjee, Amit 
945 _aConsumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee 
960 _aNew Delhi: Tata McGraw Hill education pvt ltd, c2010. 
969 _aBooks 
909 _p17576 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17576ShelfCG2832ShelfCG2841ShelfCG2963ShelfCG4489ShelfCG5201ShelfCG5328ShelfC RESTRICTED_DOC    N'
999 _c15900
_d15900