000 | 00961aam a2200217 4500 | ||
---|---|---|---|
005 | 20241204213759.0 | ||
008 | 241204b2011 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aDRAFTFCB+ULKA Brand building advertising _bconcepts and cases (Case Book II) _cM G Parameswaran, Kinjal Medh |
||
260 |
_aNew Delhi _bTata Mcgraw Hill education pvt ltd _c2011 |
||
690 | _aAdvertising-Brand name products-India | ||
690 | _aBranding-Advertising | ||
920 | _a15817 | ||
082 | _a659.10954 PAR | ||
100 | _aparameswaran, M G | ||
300 | _axiii,200p | ||
500 | _aIncludes bibliographical references and index | ||
700 | _aMedh, Kinjal | ||
945 | _aDRAFTFCB+ULKA Brand building advertising : concepts and cases (Case Book II) / M G Parameswaran, Kinjal Medh | ||
960 | _aNew Delhi: Tata Mcgraw Hill education pvt ltd, c2011. | ||
969 | _aBooks | ||
909 | _p17554 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17554ShelfC RESTRICTED_DOC N' | ||
999 |
_c15832 _d15832 |