000 00961aam a2200217 4500
005 20241204213759.0
008 241204b2011 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aDRAFTFCB+ULKA Brand building advertising
_bconcepts and cases (Case Book II)
_cM G Parameswaran, Kinjal Medh
260 _aNew Delhi
_bTata Mcgraw Hill education pvt ltd
_c2011
690 _aAdvertising-Brand name products-India
690 _aBranding-Advertising
920 _a15817
082 _a659.10954 PAR 
100 _aparameswaran, M G
300 _axiii,200p 
500 _aIncludes bibliographical references and index 
700 _aMedh, Kinjal 
945 _aDRAFTFCB+ULKA Brand building advertising : concepts and cases (Case Book II) / M G Parameswaran, Kinjal Medh 
960 _aNew Delhi: Tata Mcgraw Hill education pvt ltd, c2011. 
969 _aBooks 
909 _p17554 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17554ShelfC RESTRICTED_DOC    N'
999 _c15832
_d15832