000 00808aam a2200217 4500
005 20241204213757.0
008 241204b2010 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aSales promotion
_bhow to create, implement & integrate campaigns that really work
260 _aNew Delhi
_bKogan Page
_c2010
690 _aMarketing
690 _aSales promotion
920 _a15702
082 _a658.82 MUL 
100 _aMullin, Roddy
250 _a5th ed.  
300 _axviii,262p 
500 _aIncludes index 
945 _aSales promotion : how to create, implement & integrate campaigns that really work 
960 _aNew Delhi: Kogan Page, c2010. 
969 _aBooks 
909 _p17460 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17460ShelfCG2907ShelfCG3073ShelfC RESTRICTED_DOC    N'
999 _c15717
_d15717