| 000 | 01018aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213756.0 | ||
| 008 | 241204b2009 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aStrategic alliances and marketing partnerships _bgaining competitive advantage through collaboration and partnering _cby Richard Gibbs & Andrew Humphries |
||
| 260 |
_aNew Delhi _bKogan page India _c2009 |
||
| 690 | _aMarketing | ||
| 690 | _aRelationship marketing | ||
| 690 | _aStrategic alliances(Business) | ||
| 920 | _a15614 | ||
| 082 | _a658.042 GIB | ||
| 100 | _aGibbs, Richard | ||
| 300 | _axii,235p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 700 | _aHumbhries, Andrew | ||
| 945 | _aStrategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering / by Richard Gibbs & Andrew Humphries | ||
| 960 | _aNew Delhi: Kogan page India, 2009. | ||
| 969 | _aBooks | ||
| 909 | _p17238 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17238ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c15629 _d15629 |
||