| 000 | 00857aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213755.0 | ||
| 008 | 241204b2009 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aMarketing accountability _bhow to measure marketing effectiveness _cMalcolm McDonald and Peter Mouncey |
||
| 260 |
_aLondon _bKogan page _c2009 |
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| 690 | _aMarketing-Cost effectiveness | ||
| 690 | _aMarketing-Management | ||
| 920 | _a15570 | ||
| 082 | _a658.80072 MCD | ||
| 100 | _aMcDonald, Malcolm | ||
| 300 | _aviii,293p | ||
| 500 | _aIncludes index | ||
| 700 | _aMouncey, Peter | ||
| 945 | _aMarketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey | ||
| 960 | _aLondon: Kogan page, c2009. | ||
| 969 | _aBooks | ||
| 909 | _p17279 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17279ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c15585 _d15585 |
||