000 | 00834aam a2200205 4500 | ||
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005 | 20241204213753.0 | ||
008 | 241204b2010 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aTata _bthe evolution of corporate brand _cMorgen Witzel forword by Ram Charan |
||
260 |
_aNew Delhi _bPortfolio (Penguin group) _c2010 |
||
690 | _aBranding-Evaluation | ||
690 | _aTata Brand | ||
690 | _aTata group-History | ||
920 | _a15447 | ||
082 | _a338.76 WIT | ||
100 | _aWitzel, Morgen | ||
300 | _axvii,222p | ||
500 | _aIncludes bibliographical reference and index | ||
945 | _aTata : the evolution of corporate brand / Morgen Witzel forword by Ram Charan | ||
960 | _aNew Delhi: Portfolio (Penguin group), 2010. | ||
969 | _aBooks | ||
909 | _p17236 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17236ShelfC RESTRICTED_DOC N' | ||
999 |
_c15462 _d15462 |