000 00834aam a2200205 4500
005 20241204213753.0
008 241204b2010 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aTata
_bthe evolution of corporate brand
_cMorgen Witzel forword by Ram Charan
260 _aNew Delhi
_bPortfolio (Penguin group)
_c2010
690 _aBranding-Evaluation
690 _aTata Brand
690 _aTata group-History
920 _a15447
082 _a338.76 WIT 
100 _aWitzel, Morgen
300 _axvii,222p 
500 _aIncludes bibliographical reference and index 
945 _aTata : the evolution of corporate brand / Morgen Witzel forword by Ram Charan 
960 _aNew Delhi: Portfolio (Penguin group), 2010. 
969 _aBooks 
909 _p17236 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17236ShelfC RESTRICTED_DOC    N'
999 _c15462
_d15462