000 00888aam a2200217 4500
005 20241204213750.0
008 241204b2009 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe luxury strategy
_bbreak the rules of marketing to build luxury brands
_cJ N Kapferer and V. Bastien
260 _aNew Delhi
_bKogan page India
_c2009
690 _aProduct management
690 _aLuxury good industry
690 _aLuxuries-Marketing
920 _a15259
082 _a658.8 KAP 
100 _aKapferer, J.N
300 _ax,323p 
500 _aIncludes index 
700 _aBastein, Vincent 
945 _aThe luxury strategy : break the rules of marketing to build luxury brands / J N Kapferer and V. Bastien 
960 _aNew Delhi: Kogan page India, 2009. 
969 _aBooks 
909 _p17070 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category17070ShelfC18140ShelfC RESTRICTED_DOC    N'
999 _c15274
_d15274