000 | 00888aam a2200217 4500 | ||
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005 | 20241204213750.0 | ||
008 | 241204b2009 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aThe luxury strategy _bbreak the rules of marketing to build luxury brands _cJ N Kapferer and V. Bastien |
||
260 |
_aNew Delhi _bKogan page India _c2009 |
||
690 | _aProduct management | ||
690 | _aLuxury good industry | ||
690 | _aLuxuries-Marketing | ||
920 | _a15259 | ||
082 | _a658.8 KAP | ||
100 | _aKapferer, J.N | ||
300 | _ax,323p | ||
500 | _aIncludes index | ||
700 | _aBastein, Vincent | ||
945 | _aThe luxury strategy : break the rules of marketing to build luxury brands / J N Kapferer and V. Bastien | ||
960 | _aNew Delhi: Kogan page India, 2009. | ||
969 | _aBooks | ||
909 | _p17070 (Shelf) Accn No.Item StatusAdd IdLocationItem Category17070ShelfC18140ShelfC RESTRICTED_DOC N' | ||
999 |
_c15274 _d15274 |