| 000 | 00996aam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20241204213747.0 | ||
| 008 | 241204b2007 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aIntegrated advertising promotion and marketing communications _cKenneth E. Clow, Donald Baack |
||
| 260 |
_aNew Delhi _bPrentice Hall of India pvt ltd _c2007 |
||
| 690 | _aCommunication-Marketing | ||
| 690 | _aAdvertising and promotions | ||
| 690 | _aIntegrated marketing communication | ||
| 690 | _aAdvertising | ||
| 920 | _a15099 | ||
| 082 | _a659.1 CLO | ||
| 100 | _aClow, Kenneth E | ||
| 250 | _a3rd ed. | ||
| 300 | _axix,515p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 700 | _aBaack, Donald | ||
| 945 | _aIntegrated advertising promotion and marketing communications / Kenneth E. Clow, Donald Baack | ||
| 960 | _aNew Delhi: Prentice Hall of India pvt ltd, 2007. | ||
| 969 | _aBooks | ||
| 909 | _p16989 (Shelf) Accn No.Item StatusAdd IdLocationItem Category16989ShelfCG2756ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c15114 _d15114 |
||