000 00792aam a2200205 4500
005 20241204213742.0
008 241204b2009 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aBuilding customer-brand relationship
_cby Don E. Schultz...[et al]
260 _aNew York
_bME Sharpe
_c2009
690 _aBranding(Marketing)
690 _aCustomer relations
690 _aRelaionship marketing
920 _a14782
082 _a658.812 BUI
300 _axi,355p 
500 _aIncludes bibliographical references and index 
700 _aSchultz, Don E 
945 _aBuilding customer-brand relationship / by Don E. Schultz...[et al] 
960 _aNew York: M.E Sharpe, c2009. 
969 _aBooks 
909 _p16711 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16711ShelfC RESTRICTED_DOC    N'
999 _c14797
_d14797