000 00894aam a2200229 4500
005 20241204213736.0
008 241204b2008 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aSales promotion
_bhow to create, implement & Integrate campaigns that really work
_cRoddy Mullin and Julian Cummins
260 _aNew Delhi
_bKogan Page
_c2008
690 _amarketing
690 _aSales promotion
920 _a14438
082 _a658.82 MUL 
100 _aMullin, Roddy
250 _a4th ed.  
300 _axx,300p 
500 _aIncludes index 
700 _aCummins, Julian 
945 _aSales promotion : how to create, implement & Integrate campaigns that really work / Roddy Mullin and Julian Cummins 
960 _aNew Delhi: Kogan Page, 2008. 
969 _aBooks 
909 _p16433 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16433ShelfC16434ShelfC RESTRICTED_DOC    N'
999 _c14453
_d14453