000 00780aam a2200205 4500
005 20241204213736.0
008 241204b2007 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aAds to Icons
_bhow advertising succeeds in a multimedia age
260 _aNew Delhi
_bKogan page
_c2007
690 _aAdvertising compaigns-case studies
690 _aAdvertising-Case studies
920 _a14420
082 _a659.113 SPR 
100 _aSpringer, Paul
300 _axviii,379p 
500 _aIncludes bibliogrphical references and index 
945 _aAds to Icons : how advertising succeeds in a multimedia age 
960 _aNew Delhi: Kogan page, 2007. 
969 _aBooks 
909 _p16288 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16288ShelfC RESTRICTED_DOC    N'
999 _c14435
_d14435