000 00774aam a2200205 4500
005 20241204213735.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aKellogg on integrated marketing
_cedited by Dawn Lacobucci and Bobby Calder
260 _aNew Delhi
_bWiley India
_c2003
690 _amarketing
690 _aIntegrated marketing
920 _a14348
082 _a658.8 KEL
300 _axxi,314p 
500 _aIncludes index 
700 _aLacobucci, Dawn(ed) Calder, Bobby(ed) 
945 _aKellogg on integrated marketing / edited by Dawn Lacobucci and Bobby Calder 
960 _aNew Delhi: Wiley India, 2003. 
969 _aBooks 
909 _p16223 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category16223ShelfC RESTRICTED_DOC    N'
999 _c14363
_d14363