000 01021aam a2200229 4500
005 20241204213727.0
008 241204b2006 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aservices marketing
_bpeople, technology, strategy; a south asian perspective
_cChristopher Lovelock, Jochen Wirtz, Jayanta Chatterjee
260 _aNew Delhi
_bDorling Kindersley(India)pvt ltd
_c2006
690 _aService marketing
920 _a13868
082 _a658.8 LOV 
100 _aLovelock, Christopher
250 _a5th ed.  
300 _axvi,594p 
500 _aIncludes bibliographical references and index 
700 _aWirtz,Jochen Chatterjee, Jayanta 
945 _aservices marketing : people, technology, strategy; a south asian perspective / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee 
960 _aNew Delhi: Dorling Kindersley(India)pvt ltd, 2006. 
969 _aBooks 
909 _pG2091 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG2091ShelfCG2092ShelfC RESTRICTED_DOC    N'
999 _c13883
_d13883