000 00698aam a2200205 4500
005 20241204213720.0
008 241204b2004 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aIntroduction to marketing
_btheory and practice
260 _aNew Delhi
_bOxford Universtiy press
_c2004
690 _aMarketing
920 _a13451
082 _a658.8 PAL 
100 _aPalmer, Adrain
300 _axxiv,637p 
500 _aIncludes index 
945 _aIntroduction to marketing : theory and practice 
960 _aNew Delhi: Oxford Universtiy press, 2004. 
969 _aBooks 
909 _p15503 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15503ShelfC RESTRICTED_DOC    N'
999 _c13465
_d13465