| 000 | 00883aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213719.0 | ||
| 008 | 241204b2002 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aLateral marketing _bnew techniques for finding breakthrough ideas _cPhilip kotler, Fernando Trias De Bes |
||
| 260 |
_aNew Delhi _bJohn Wiley (p) ltd _c2002 |
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| 690 | _aMarketing-management | ||
| 920 | _a13395 | ||
| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip | ||
| 300 | _axvi,206p | ||
| 500 | _aIncludes bibliographical references and index | ||
| 700 | _aTrias De Bes, Fernando | ||
| 945 | _aLateral marketing : new techniques for finding breakthrough ideas / Philip kotler, Fernando Trias De Bes | ||
| 960 | _aNew Delhi: John Wiley (p) ltd, 2002. | ||
| 969 | _aBooks | ||
| 909 | _p15438 (Shelf) Accn No.Item StatusAdd IdLocationItem Category15438ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c13409 _d13409 |
||