000 00738aam a2200193 4500
005 20241204213716.0
008 241204b2005 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aA reader in marketing communications
_cedited by Philip J Kitchen...[et al]
260 _aLondon
_bRoutledge
_c2005
690 _aAdvertising
690 _aMarketing
690 _aCommunication in marketing
920 _a13179
082 _a658.802 REA
300 _axviii, : 273p. 
700 _aKitchen, Philip J 
945 _aA reader in marketing communications / edited by Philip J Kitchen...[et al] 
960 _aLondon: Routledge, 2005. 
969 _aBooks 
909 _p15140 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category15140ShelfC RESTRICTED_DOC    N'
999 _c13193
_d13193