| 000 | 00737aam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20241204213715.0 | ||
| 008 | 241204b2003 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aMarketing ROI _bthe path to campaign, customer, and corporate profitability |
||
| 260 |
_aNew Delhi _bTMH _c2003 |
||
| 690 | _aRate of return | ||
| 690 | _aCapital investment-Evaluation | ||
| 690 | _aMarketing | ||
| 920 | _a13089 | ||
| 082 | _a658.8 LEN | ||
| 100 | _aLenskold, James D | ||
| 300 | _axiv, : 268p. | ||
| 945 | _aMarketing ROI : the path to campaign, customer, and corporate profitability | ||
| 960 | _aNew Delhi: T.M.H., 2003. | ||
| 969 | _aBooks | ||
| 909 | _p15396 (Shelf) Accn No.Item StatusAdd IdLocationItem Category15396ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c13103 _d13103 |
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