000 00857aam a2200217 4500
005 20241204213708.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing management and strategy
_bMarketing engineering application
_cGary L Lilien and Arvind Rangaswamy
260 _aNew Jersey
_bPrentice-Hall
_c2003
690 _aMarketing Engineering
920 _a12707
082 _a658.802 LIL 
100 _aLilien,Gary L
250 _a2nd ed.  
300 _avii, : 5f3p. 
700 _aRangaswamy, Arvind 
945 _aMarketing management and strategy : Marketing engineering application / Gary L Lilien and Arvind Rangaswamy 
960 _aNew Jersey: Prentice-Hall, 2003. 
969 _aBooks 
909 _p14839 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category14839ShelfCG2807ShelfC RESTRICTED_DOC    N'
999 _c12719
_d12719