| 000 | 00749aam a2200193 4500 | ||
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| 005 | 20241204213707.0 | ||
| 008 | 241204b2004 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aHow brands become icons _bthe principles of cultural branding |
||
| 260 |
_aBoston _bHarvard Business School Press _c2004 |
||
| 690 | _aPopular culture | ||
| 690 | _aBusiness names | ||
| 690 | _aBrand name products | ||
| 920 | _a12645 | ||
| 082 | _a658.827 HOL | ||
| 100 | _aHolt, Douglas B | ||
| 300 | _axiii, : 265p. | ||
| 945 | _aHow brands become icons : the principles of cultural branding | ||
| 960 | _aBoston: Harvard Business School Press, 2004. | ||
| 969 | _aBooks | ||
| 909 | _p14687 (Shelf) Accn No.Item StatusAdd IdLocationItem Category14687ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c12657 _d12657 |
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