000 00843aam a2200229 4500
005 20241204213656.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aMarketing concepts and strategies
_cWilliam M. pride. O.C Ferrell
260 _aBoston
_bHoughton Mifflin company
_c2003
690 _aMarketing strategy
690 _aMarketing
920 _a11955
082 _a658.8 PRI 
100 _aPride, William M
250 _a12th ed.  
300 _axxvii,631p 
500 _aIncludes bibliographical references and index 
700 _aFerrell, O.C 
945 _aMarketing concepts and strategies / William M. pride. O.C Ferrell 
960 _aBoston: Houghton Mifflin company, 2003. 
969 _aBooks 
909 _pG1860 (Shelf)      Accn No.Item StatusAdd IdLocationItem CategoryG1860ShelfC RESTRICTED_DOC    N'
999 _c11966
_d11966