000 01151aam a2200265 4500
005 20241204213647.0
008 241204b2004 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aConsumer behavior
_bbuilding marketing strategy
_cDel I Hawkins, Roger J Best, Kenneth A Coney
260 _aNew Delhi
_bTata McGraw-Hill
_c2004
690 _aConsumer behavior-Case studies
690 _aMarket surveys-United States
690 _aConsumer behavior-United States
920 _a11444
020 _a9780070600867 
040 _aDeepahalli, Bangalore 
082 _a658.8342 HAW 
100 _aHawkins, Del I
250 _a9th ed.  
300 _axxvi, : 790 p. 
400 _v McGraw-Hill/Irwin series in marketing 
500 _aIncludes index 
700 _aBest, Roger J Coney, Kenneth A 
945 _aConsumer behavior : building marketing strategy / Del I Hawkins, Roger J Best, Kenneth A Coney 
960 _aNew Delhi: Tata McGraw-Hill, 2004. 
969 _aBooks 
909 _p13584 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13584ShelfC13585ShelfC13586ShelfC13587ShelfCG2831ShelfCG2977ShelfCG5256ShelfCG5257ShelfC RESTRICTED_DOC    N'
999 _c11455
_d11455