000 00919aam a2200205 4500
005 20241204213646.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aBuzz
_bharness the power of influence and create demand
_cMarian Salzman, Ira Matathia, Ann O'Reilly
260 _aNew Jersey
_bJohn Wiley & Sons
_c2003
690 _aInternet marketing
690 _aBrand loyalty-Buzz
690 _aViral marketing
690 _aBuzz- marketing campaigns
690 _aBrands
920 _a11389libsysrecord: "Linear Card 
082 _a658.872 SAL 
100 _aSalzman, Marian
300 _ax, : 246p. 
700 _aMatathia, Ira O'Reilly, Ann 
945 _aBuzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly 
960 _aNew Jersey: John Wiley & Sons, 2003. 
969 _aBooks 
909 _p13231 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13231ShelfC RESTRICTED_DOC    N"
999 _c11400
_d11400