000 00824aam a2200205 4500
005 20241204213646.0
008 241204b2002 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aInclusive branding
_bthe why and how of a holistic approach to brands
_cKlaus Schmidt and Chris Ludlow
260 _aNew York
_bPalgrave Macmillan
_c2002
690 _aBrand
690 _aBranding-holistic approach
920 _a11375
082 _a658.827 SCH 
100 _aSchmidt, Klaus
300 _axiii, : 210p. 
700 _aLudlow, Chris 
945 _aInclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow 
960 _aNew York: Palgrave Macmillan, 2002. 
969 _aBooks 
909 _p13062 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13062ShelfC RESTRICTED_DOC    N'
999 _c11386
_d11386