000 | 01051aam a2200229 4500 | ||
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005 | 20241204213645.0 | ||
008 | 241204b2004 xxu||||| |||| 00| 0 eng d | ||
040 | _aIMI, New Delhi | ||
245 |
_aThere's no business that's not show business _bmarketing in an experience culture _cBernd H. Schmitt, David L. Rogers, Karen Vrotsos |
||
260 |
_aNew Jersey _bFT/Prentice Hall _c2004 |
||
690 | _aCustomer relations | ||
690 | _aCorporate image | ||
690 | _aBrands name products-Marketing | ||
920 | _a11304libsysrecord: "Linear Card | ||
082 | _a659.152 SCH | ||
100 | _aSchmitt, Bernd H | ||
300 | _axxxiii,279p | ||
400 | _v Financial times prentice hall books | ||
500 | _aincludes index | ||
700 | _aRogers, David L Vrotsos, Karen | ||
945 | _aThere's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos | ||
960 | _aNew Jersey: FT/Prentice Hall, 2004. | ||
969 | _aBooks | ||
909 | _p13241 (Shelf) Accn No.Item StatusAdd IdLocationItem Category13241ShelfC RESTRICTED_DOC N" | ||
999 |
_c11315 _d11315 |