000 01051aam a2200229 4500
005 20241204213645.0
008 241204b2004 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThere's no business that's not show business
_bmarketing in an experience culture
_cBernd H. Schmitt, David L. Rogers, Karen Vrotsos
260 _aNew Jersey
_bFT/Prentice Hall
_c2004
690 _aCustomer relations
690 _aCorporate image
690 _aBrands name products-Marketing
920 _a11304libsysrecord: "Linear Card 
082 _a659.152 SCH 
100 _aSchmitt, Bernd H
300 _axxxiii,279p 
400 _v Financial times prentice hall books 
500 _aincludes index 
700 _aRogers, David L Vrotsos, Karen 
945 _aThere's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos 
960 _aNew Jersey: FT/Prentice Hall, 2004. 
969 _aBooks 
909 _p13241 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13241ShelfC RESTRICTED_DOC    N"
999 _c11315
_d11315