000 00944aam a2200253 4500
005 20241204213645.0
008 241204b2004 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aGlobal marketing management
_cMasaaki Kotabe, Kristiaan Helsen
260 _aNew Jersey
_bJohn Wiley & Sons
_c2004
690 _aInternational business enterprises-Management
690 _aExport marketing-Management
920 _a11299
020 _a9812530991 
040 _aDeepahalli, Bangalore 
082 _a658.848 KOT 
100 _aKotabe, Masaaki
250 _a3rd ed.  
300 _axxii, : 694p. 
500 _aIncludes index 
700 _aHelsen, Kristiaan 
945 _aGlobal marketing management / Masaaki Kotabe, Kristiaan Helsen 
960 _aNew Jersey: John Wiley & Sons, 2004. 
969 _aBooks 
909 _p13517 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13517ShelfCG2603ShelfCG5324ShelfC RESTRICTED_DOC    N'
999 _c11310
_d11310