000 00971aam a2200217 4500
005 20241204213644.0
008 241204b2002 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aConvergence marketing
_brunning with centaurs
_cYoram (Jerry) wind & Vijay Mahajan with Robert E. Gunther
260 _aNew Jersey
_bFinancial Times/Practice Hall
_c2002
690 _aTransforming marketing
690 _aCentaur-Hybrid
690 _aConvergence marketing
690 _amarketing
920 _a11253
082 _a658.872 WIN 
100 _aWind, Yoram (Jerry)
300 _axxviii,336p 
500 _aFinancial Times prentice Hall books 
700 _aMahajan, Vijay Gunther, Robert E 
945 _aConvergence marketing : running with centaurs / Yoram (Jerry) wind & Vijay Mahajan with Robert E. Gunther 
960 _aNew Jersey: Financial Times/Practice Hall, 2002. 
969 _aBooks 
909 _p13078 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category13078ShelfC RESTRICTED_DOC    N'
999 _c11264
_d11264