| 000 | 00873aam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20241204213640.0 | ||
| 008 | 241204b2002 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aUsing qualitative research in advertising _bstrategies, techniques, and applications _cMargaret A Morrison...[et al.] |
||
| 260 |
_aThousand Oaks _bSage Publications _c2002 |
||
| 690 | _aQualitative research | ||
| 690 | _aMarket research-Methodology | ||
| 690 | _aAdvertising-Research | ||
| 920 | _a11010 | ||
| 082 | _a659.1072 USI | ||
| 300 | _aix, : 138p. | ||
| 700 | _aMorrison, Margaret A | ||
| 945 | _aUsing qualitative research in advertising : strategies, techniques, and applications / Margaret A Morrison...[et al.] | ||
| 960 | _aThousand Oaks: Sage Publications, 2002. | ||
| 969 | _aBooks | ||
| 909 | _p12498 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12498ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c11021 _d11021 |
||