000 00836aam a2200193 4500
005 20241204213343.0
008 241204b1995 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aNew product success stories
_blessons from leading innovators
_cEdited by Robert J. Thomes
260 _aNew York
_bJohn Wiley & Sons
_c1995
690 _aSuccess
690 _aNew products - Marketing - Forecasting
690 _aNew products - Management
920 _a105
082 _a658.575 NEW
300 _ax, : 342p. : 25cm. 
400 _v Includes bibliographical references and index 
945 _aNew product success stories : lessons from leading innovators / Edited by Robert J. Thomes 
960 _aNew York: John Wiley & Sons, 1995. 
969 _aBooks 
909 _p6745 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category6745ShelfC RESTRICTED_DOC    N'
999 _c105
_d105