| 000 | 00837aam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20241204213630.0 | ||
| 008 | 241204b2003 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aConsumer behavior and marketing strategy _cby J Paul Peter and Jerry C LOlson |
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| 260 |
_aBoston _bMcGraw-Hill _c2003 |
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| 690 | _aMarketing | ||
| 690 | _aConsumer behavior | ||
| 920 | _a10435 | ||
| 082 | _a658.8342 PET | ||
| 100 | _aPeter, J Paul | ||
| 250 | _a6th ed. | ||
| 300 | _axxvi, : 582p. | ||
| 400 | _v McGraw-Hill/Irwin series in marketing | ||
| 700 | _aOlson, Jerry C | ||
| 945 | _aConsumer behavior and marketing strategy / by J Paul Peter and Jerry C LOlson | ||
| 960 | _aBoston: McGraw-Hill, 2003. | ||
| 969 | _aBooks | ||
| 909 | _p12704 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12704ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c10445 _d10445 |
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