000 00945aam a2200229 4500
005 20241204213628.0
008 241204b2002 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aBuilding the brand-driven business
_boperationalize your brand to drive profitable growth
_cScott M. Davis, Michael Dunn
260 _aSan Francisco
_bJossy-Bass
_c2002
690 _aProduct management
690 _aBrand name products
920 _a10287
082 _a658.827 DAV 
100 _aDavis, Scott M
300 _axv,299p 
400 _v Jossey-Bass business management series 
500 _aIncludes index 
700 _aDunn, Michael 
945 _aBuilding the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn 
960 _aSan Francisco: Jossy-Bass, 2002. 
969 _aBooks 
909 _p12117 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category12117ShelfC RESTRICTED_DOC    N'
999 _c10297
_d10297