| 000 | 00823aam a2200205 4500 | ||
|---|---|---|---|
| 005 | 20241204213626.0 | ||
| 008 | 241204b2002 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications _cKenneth E Clow, Donald Baack |
||
| 260 |
_aNew Delhi _bPrentice-Hall of India _c2002 |
||
| 690 | _aAdvertising | ||
| 690 | _aCommunication in marketing | ||
| 920 | _a10162 | ||
| 082 | _a659.1 CLO | ||
| 100 | _aClow, Kenneth E | ||
| 300 | _axxv, : 638p. | ||
| 700 | _aBaack, Donald | ||
| 945 | _aIntegrated advertising, promotion, and marketing communications / Kenneth E Clow, Donald Baack | ||
| 960 | _aNew Delhi: Prentice-Hall of India, 2002. | ||
| 969 | _aBooks | ||
| 909 | _p12375 (Shelf) Accn No.Item StatusAdd IdLocationItem Category12375ShelfC RESTRICTED_DOC N' | ||
| 999 |
_c10172 _d10172 |
||