000 00866aam a2200205 4500
005 20241204213626.0
008 241204b2003 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aPriceless
_bturning ordinary products into extraordinary experiences
_cDiana LaSalle, Terry A Britton
260 _aBoston
_bHarvard Business School Press
_c2003
690 _aConsumer behavior
690 _aDesign, Industrial
690 _aProduct management
920 _a10131
082 _a658.5752 LAS 
100 _aLaSalle, Diana
300 _axvii, : 182p. 
700 _aBritton, Terry 
945 _aPriceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A Britton 
960 _aBoston: Harvard Business School Press, 2003. 
969 _aBooks 
909 _p12347 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category12347ShelfC RESTRICTED_DOC    N'
999 _c10141
_d10141