| 000 | 00811aam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20241204213626.0 | ||
| 008 | 241204b2001 xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 245 |
_aReinventing the brand _bcan top brands survive the new market realities? |
||
| 260 |
_aLondon _bKogan Page _c2001 |
||
| 690 | _aBrands | ||
| 690 | _aBrand name products-Management | ||
| 920 | _a10118 | ||
| 040 | _aIMI, New Delhi | ||
| 082 | _a658.827 KAP | ||
| 100 | _aKapferer, Jean-Noel | ||
| 300 | _avi, : 234p. | ||
| 904 | _areinventing the brand: can top brand | ||
| 945 | _aReinventing the brand : can top brands survive the new market realities? | ||
| 960 | _aLondon: Kogan Page, 2001. | ||
| 969 | _aBooks | ||
| 909 | _p12093 (Issued) Accn No.Item StatusAdd IdLocationItem Category12093IssuedC RESTRICTED_DOC N' | ||
| 999 |
_c10128 _d10128 |
||