000 00717aam a2200193 4500
005 20241204213624.0
008 241204b2002 xxu||||| |||| 00| 0 eng d
040 _aIMI, New Delhi
245 _aThe big idea
_bhow business innovators get great ideas to market
260 _aChicago
_bDearborn Trade Publishing
_c2002
690 _aNew products-Marketing
920 _a9991
082 _a658.575 STR 
100 _aStrauss, Steven D
300 _ax, : 229p. 
945 _aThe big idea : how business innovators get great ideas to market 
960 _aChicago: Dearborn Trade Publishing, 2002. 
969 _aBooks 
909 _p12094 (Shelf)      Accn No.Item StatusAdd IdLocationItem Category12094ShelfC RESTRICTED_DOC    N'
999 _c10001
_d10001