| 000 | 00727aam a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250102170253.0 | ||
| 008 | 241204b xxu||||| |||| 00| 0 eng d | ||
| 040 | _aIMI, New Delhi | ||
| 040 | _c | ||
| 082 | _a658.8 YOV | ||
| 100 | _aYovovich, B. G. | ||
| 245 |
_aNew Marketing imperatives _bInnovative strategies for today's marketing challenges |
||
| 260 |
_aNew Jersey _bPrentice Hall _c1995 |
||
| 300 | _axxv, : 248p. : 24cm. | ||
| 500 | _aIncludes index | ||
| 690 | _aExport marketing - Management | ||
| 690 | _aTotal quality management | ||
| 690 | _aIndustrial marketing - Management | ||
| 942 |
_2ddc _cC _n0 |
||
| 945 | _aNew Marketing imperatives : Innovative strategies for today's marketing challenges | ||
| 960 | _aNew Jersey: Prentice Hall, 1995. | ||
| 999 |
_c100 _d100 |
||