Marketing effectiveness :Insights from accounting and finance

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Material type: Text

TextPublication details: Boston: Allyn and Bacon, Inc: c1984.Description: xvii, 542pISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	International Management Institute New Delhi	658.8 SHA (Browse shelf(Opens below))	Available	1144

Includes bibliographical references and index.

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