TY  - BOOK
AU  - Ereaut, Gill Imms, Mike Callingham, Martin 
TI  - Qualitative market research: principle and practice
U1  - 658.83 QUA(Ref.) 
PY  - 2002///
CY  - London
PB  - Sage Publication
N1  - Contents: v.1 An introduction to qualitaive market research/Mike Imms,Gill Ereaut; v.2 Interviewing groups and individuals in qualitative market research; v.3 Methods beyond interviewing in qualitative market research; v.4 Analysis and interpretation in qualitative market research; v.5 Developing brands with qualitative market research; v.6 Developing advertisingwith qualitative market research;v.7 Delivering results in qualitative market research 
ER  -