TY  - BOOK
AU  - Mckenzie, Roy
AU  - DMR conulting . Centre for strategies leadership 
TI  - The relationship-based enterprise: powering business success through customers relationship management
U1  - 658.812 MCK  
PY  - 2001///
CY  - Tornoto
PB  - Mcgraw-Hill/Ryerson
ER  -